New stamp design: Cut Paper Heart Stamps

Valentine’s Day is on its way! It’s time to stock up on candy hearts, chocolate roses, cards for the ones you love and stamps to send them! Yesterday the USPS released a new stamp design: Cut Paper Heart Stamps.

cut paper heart stamp

How adorable are they?! This fanciful stamp takes its inspiration from the folk traditions of papercutting. Its digital illustration depicts a large white heart enclosing a smaller pink heart with a saw-toothed edge along its left-hand side. Surrounding the central hearts are pink swirls, with smaller hearts imbedded in the design and a ragged-edge motif that echoes the edging on the small pink heart. The hearts and swirls are contained within a red square that has “pinked” edges, as if cut with pinking shears. A white border frames the entire design.

The stamp art is reminiscent of liebesbriefe — ornately cut and painted love letters that are a form of scherenschnitte, the papercutting tradition brought to America in the 18th and 19th centuries by German immigrants. Not intended only for February 14, these early precursors to valentines carried declarations of love and sometimes proposals of marriage. The stamp art is a stunning digital interpretation of these traditional love-letter decorations.

Like the liebesbriefe, the Cut Paper Heart stamps are not just for use on Valentine’s Day, but say “love” all year round.

Designed by art director Antonio Alcalá, the stamp features an illustration by Q. Cassetti.

**Just a reminder: The price of a first-class stamp is going up three cents, from 46 to 49 cents as of Sunday, Jan. 26 so be sure and stock up this week!

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Posted in Graphic Design, Musings

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